Workwear in transition: Between performance, responsibility and regional quality

Today’s workwear must do more than simply meet functional requirements. It increasingly sits at the intersection of operational needs, regulatory compliance and growing societal awareness of sustainability. At the same time, expectations around origin, durability and ecological impact are rising. 

But what does sustainable workwear really mean? Where is the line between marketing claims and real commitment? And what role can regional textile services play in an increasingly globalized market? These and other questions are explored in a new article published in Tiroler Wirtschaft, which sheds light on the significance of sustainable workwear from a regional perspective. 

With a special focus on Tirol as a location for responsible textile services, the article shows why sustainability is not just a trend, but a key part of a functioning, future-oriented supply system. A recommended read for anyone involved in procurement, workwear management or sustainable business practices – especially in industry, skilled trades or hospitality. And a brief look at a topic that goes far beyond clothing. 

The article can be found on page 20 of the Tiroler Wirtschaft. (German only)