New Head of Sales at SALESIANER: Michael Celeric takes over responsibility for five business units

At the beginning of 2025, Michael Celeric joins the leadership team of SALESIANER Austria as Head of Sales. In this role, he is responsible for the strategic development of the Hospitality & Gastronomy, Mat Services, Bluecare Washroom Hygiene, Cleaning Cloths & Mops, and Workwear business units. His clear goal: to further strengthen SALESIANER’s market position and align sales activities with future challenges.

With his extensive experience in international sales and leadership roles, Celeric is well-equipped to strengthen existing customer relationships while unlocking new business opportunities. He relies on a forward-looking sales strategy, optimized processes, and close collaboration with his team.

A seasoned sales expert with international expertise

Michael Celeric brings over 20 years of experience in senior sales positions. His previous roles include positions at AGRANA Stärke GmbH, Vollmer Chemie, and RWA Raiffeisen Ware Austria AG, where he served as Head of Sales Europe and Head of Trade Operation. His career has taken him from Vienna to Ulm, Moscow, and Istanbul, giving him a deep understanding of international markets.

His leadership philosophy is built on strategic vision, strong team orientation, and sustainable business development. At SALESIANER, he will leverage these strengths to drive innovative solutions and further enhance the company’s success in the market.

Focus on sustainable growth and customer proximity

In his new role, Celeric prioritizes close collaboration with customers and partners. Through tailored solutions, innovative strategies, and a strong sales network, SALESIANER aims not only to strengthen its market leadership but also to drive sustainable industry developments.

Click here for the official press release (German only).

Image material: Fotografie Weinwurm